Video Guides

Direct Mail is booming – and our Unfolded series shows you why.

We explain how to capture real attention, cut through digital clutter and build trust in ways email can’t.

You’ll see how sophisticated tracking, precise targeting and comprehensive analytics make Direct Mail measurable and ROI-driven.

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Explore our video guides!

Direct Mail: An Introduction

Want to know why Direct Mail is booming right now? Paperplanes’ CEO Daniel Dunn demonstrates their approach to tracking, targeting and analytics that promise real engagement and results.

Direct Mail: Strategy and Measuring Success

Why you should never rely on discount code attribution. CTO Steve explains how Paperplanes tailor their strategy to work with e-commerce marketers, measuring success, plus the reality of relying on code attribution in Direct Mail

How to Plan Direct Mail Like an Expert
We break down the key steps to building effective, data-driven direct mail that boosts engagement and delivers real results. Perfect for improving your offline marketing strategy.
Why Direct Mail is the NEW Secret Weapon for Shopify Stores
Unlike fleeting channels like email and SMS, direct mail stays in the customer’s home, making it a powerful physical touchpoint. In this video we tell you how to treat direct mail like an extension of your digital shop.
Direct Mail Marketing: Is it worth it?
Is direct mail dead? Not even close. In this video, Paperplanes CEO Daniel Dunn breaks down the real costs of direct mail marketing in 2026 and whether the ROI is still there for your business.

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    Personalised Direct Mail